When Bosch presented Whitney with the challenge of designing an Internet of Things (IoT) incubator in the Merchandise Mart, flexibility was the first requirement on its list. Our solution was a dynamic space with furniture and structural elements that could flex with fast and frequent shifts in technology. The new space harnesses the electric creativity that happens when entrepreneurs, startups, and corporate innovators work together in a shared space.
Since adaptability would be key to the space’s success, we created architectural features that can easily move with changes in work flow. These include an ideation room with a wall of pivoting glass doors that open into the main space, accommodating overflow. Lining the room are versatile worktables—all able to fold and roll away. Along the perimeter of the office, we created zones with demountable partitions to delineate space for future startups.
Creating a leading-edge technology experience can be challenging, especially in an open office that lacks architectural infrastructure. To solve this problem, we gave people easy access to power through retractable cords that extend from the ceiling. With Wi-Fi-enabled A/V systems, people can access any screen from anywhere. Throughout the space you’ll find plenty of IoT, app-based amenities, including a smartphone entry-access system, Wi-Fi-enabled mirrors that display custom information, and a smart coffee machine.
To create a tech-forward environment, we didn’t have to sacrifice warmth and beauty. A wall with interchangeable graphics that highlight the Connectory’s partners and sponsors greets visitors to the space. We’ve achieved a gallery effect with student artwork on display, along with IoT products from members of the incubator. Groupings of modern furniture in vibrant colors tie the whole space together and give people comfortable places to work or have conversations.