More than a Showroom: Immerse Yourself in the BSH Experience & Design Center
Client BSH
Location Miami, FL
Size 8,000 SF
Project Type Full Scope Experience Center
Located atop Miami’s iconic Design 41 building, the BSH Experience & Design Center introduces the pinnacle of innovation in premium home appliances to the vibrant Miami design district.
As part of BSH’s network, which includes centers in Irvine, Calif., New York City, Chicago, Montreal, and Toronto, the Miami center offers a unique opportunity for visitors to immerse themselves in the world of Bosch, Thermador, and Gaggenau appliances, witnessing their capabilities firsthand through live cooking demonstrations.
Upon arrival, guests are enveloped in a luxurious Miami ambiance that seamlessly blends the essence of land and sea.
The entryway maintains a neutral aesthetic, ensuring a welcoming atmosphere that leaves a lasting impression. After check-in, visitors embark on a guided tour through each brand’s various kitchen “vignettes,” designed to showcase their latest products and innovations. These kitchens are not only fully functional but also highly adaptable, accommodating the continuous release of new products.
The journey culminates in a hospitality-inspired “dining room,” where guests can unwind and engage with experts to have all their product questions answered.