Through partnership with Whitney, Beacon Capital Partners created a prototype for a vibrant co-working space with plenty of awe-inspiring amenities.
The entire 21st floor is a collection of co-working suites, each with a distinctive personality and design aesthetic appealing to people in creative and tech fields. The suites have diverse layouts that cater to each team’s unique needs, accommodate a range of technology, feature beautiful yet highly versatile furniture, and offer stunning views of downtown Chicago.
Delightful Details
The project was a welcome treat for the Whitney design team, who lent their creativity to both the naming of the co-working space and branding for the entire floor, including a stand-out neon sign at the entrance. Other delight-enhancing details include kitchenettes and conference rooms in each suite, and centralized meeting, bar, and lounge spaces to encourage socializing.
Future Forward
Based on the success of this new co-working space prototype—Beacon’s first foray into this business—the real estate owner has decided to initiate a number of other co-working space projects at other locations. They are also considering rolling out the concept for their brand nationally.